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Understanding the organization's mantra, "creating positive change throughout the world", is important. You should come up with ways that you think Gallup can have an impact on people's everyday lives and how you can contribute.

This will prepare you for interview questions and give you a better understanding of your own skills. Be aware of Gallup's pay-for-performance plan. This method is " Convey this as being desirable. Also, emphasize that you are goal-orientated and work well under pressure, as this will show promise under a commission-based system. Finally, know that Gallup interns work 25 hour work weeks during the academic year and 40 hours during breaks. Summer internships may also be available.

Interns go through the same application process as full-time employees. How To Prepare: Do your research. Applicants first need to understand Gallup and explore which division they hope to pursue a career. Key Dates:. The Gallup Organization was created in by George Gallup, whose name worldwide is all but synonymous with public opinion polling. Although the Gallup Poll, which monitors political and economic trends, conducted since , remains its most prominent enterprise, the company generates most of its revenues from marketing and management research.

Gallup has offices in more than 25 countries. Although George Gallup did not invent public opinion polling, he virtually created the image of the 'pollster. The scores of pollsters that today work in politics, as well as market research, owe a debt of gratitude to his pioneering efforts.

Political polls were conducted in America long before Gallup. The first published presidential poll, based on a straw vote, appeared on July 24, in the Harrisburg Pennsylvanian. Newspapers at the time were little more than vehicles for the political parties, but as economic pressures forced publishers to become less partisan in order to expand readership, objectivity became a virtue.

Straw polls were, by definition, objective; and by the beginning of the 20th century they became a staple of newspapers. The way straw polls were conducted, however, did not lend itself to accuracy. Some newspapers and magazines printed the ballot within its pages. Readers mailed in or hand delivered their votes, and they were encouraged to stuff the ballot box by purchasing more copies of the publication. Reliable results were willingly sacrificed for a spike in sales. A later technique, the mail ballot, selected names from such sources as telephone directories, registered voter lists, and automobile registrations.

Then a 'sample' was created by pulling names at certain intervals, such as every tenth one. It was more difficult to stuff the ballot box, but the sample had an inherent bias against the lower economic strata. The 'personal canvass' proved to be the most reliable method for conducting straw votes. Under this method, 'solicitors' would hand out pencils and ballots to people on the street and collect the votes on the spot. Some newspapers made an attempt to sample a cross section of voters by creating quotas for their solicitors, for example requiring a certain number of white-collar voters from one community and blue-collar voters from another.

Although arrived at intuitively, this technique anticipated the scientific polling that Gallup and others would refine. Most of the early newspaper polls were local or regional.

The New York Herald Tribune and collaborating newspapers began to conduct wider pre-election polls in the s. By they polled in over 35 states.

The Hearst newspapers attempted nationwide polling in Forty-three states were covered, but the average error rate was a high six percent. In , however, Hearst had an error rate of less than three points in 46 states. By the s the publication with the greatest reputation for accurate polling was the Literary Digest-- the Time or Newsweek of its day. The Digest mailed out an incredible 20 million ballots and covered all 48 states. Although some critics questioned the sample, maintaining that the Digest overemphasized the higher income brackets, the results of the election silenced all doubters.

The straw poll predicted a Franklin Roosevelt win with The election results gave Roosevelt the win with The straw poll also predicted that Roosevelt would win 41 states, totaling electoral votes. The actual results were 42 states and electoral votes. The Literary Digest did not hesitate to crow about its accomplishment and was now more than a little confident in its ability to predict election results.

Then in the summer of , more than six weeks before the Digest began its massive mailing to poll for the winner of the Roosevelt-Alf Landon presidential race, a little-known pollster from Princeton, New Jersey, predicted that the Digest would be wrong, and he had the further audacity to predict their final numbers.

That pollster was George Gallup. Gallup attended the University of Iowa, where he became editor of the campus newspaper. While working one summer for a St. Louis advertising agency that was researching reader satisfaction with the St. Louis Post-Dispatch , Gallup decided that there had to be a more efficient way to measure opinions than to go door to door, neighborhood after neighborhood. He wondered if he could use techniques similar to the ones employed by government inspectors who might test a crop of wheat or a supply of water by taking several small samples then extrapolate the quality of the entire amount.

Gallup also works with organizations, cities, governments and countries to create custom items and indexes to gather information on specific topics of interest. Gallup interviews approximately 1, residents per country.

The target population is the entire civilian, non-institutionalized population, aged 15 and older. Gallup asks each respondent the survey questions in his or her own language to produce statistically comparable results. Gallup Inc. The settlement resolved allegations in a complaint filed by the United States in November The complaint alleged that Gallup knowingly overstated its true estimated labor hours in proposals to the U.

Mint and State Department for contracts and task orders that were to be awarded without competition. Under the settlement, there was no prosecution and no determination of liability. Gallup company Not to be confused with Gallup International Association.

This article is about the management consulting and polling organization. For other uses, see Gallup. Gallup, Founder". Retrieved Retrieved 10 Jan Boundless, 14 Nov. World of Spectrum. Retrieved on New York Times. The New York Times. Retrieved 6 November The Huffington Post. Retrieved 11 January January 10,



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